![]() The value of a song has sharply risen since the rise of TikTok, with (mostly younger) users exposed to old classics from the past. ![]() "I think played a role for bigger-name artists who would generally be out on the road selling out arenas and stadiums in order to pull some revenue forward," Zarou suggested - although he cautioned against performers making such a move without careful consideration. Live concerts with sold out tours tend to contribute the most amount of money to a performer's wallet However, with concerts on pause amid the coronavirus, that source of income has momentarily vanished.Īlternatively, selling song catalogs can be a relatively easy way to make up for any lost pay. ![]() "Buyers look at it as a safe asset where you are likely to see annual returns in perpetuity - similar to real estate although this probably has even better returns, especially if you buy the right catalog," Zarou explained. Although publishing rights are often not worth as much as actual recordings, they can still lead to a significant amount of revenue over time with radio play, advertising, movie licensing and more. Music publishing encompasses the copyrights for songwriting and composition, such as lyrics and melodies.
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